Ecohus hosted an industry workshop in October 2024 about how to get bio based insulation into mass market housebuilding and we were very chuffed that Ross O’Ceallaigh from the Green Urbanist podcast was willing to provide a video primer for participants.

It’s about how you stabilise and grow a niche innovation, which apart from technical innovation needs to “disrupt the regime” at the “landscape level” for the industry it’s operating in. Listen in, I think you will find it positive and provocative.

If you would like to listen to Ross’s podcast (which is great) please go to https://greenurbanistpod.com/